Advocacy

Thanks to its strong base among wealth and portfolio management companies, but also thanks to individual and partner members, SAM is the industry's umbrella organization. The SME-friendly FinIA/FinSA legislation is primarily due to the effective representation of member interests by SAM.

Following the transfer of its SRO functions to a new supervisory organization, SAM is now fully focused on representing the interests of the industry. As a result, the association's institutionalized exchange with FINMA, the authorities and politicians will become even more important. This also applies to the privileged contacts with other players in the financial center - especially the banks.

Other strategic axes concern the advance of new technologies in the sector. Issues relating to harmonization, standardization and data tranferability are currently in the focus of attention with regard to an innovative, sustainable and connected financial centre.